NORTH MYRTLE BEACH, SC — The North Myrtle Beach Recreation Department has released the full entertainment schedule for the 2026 NMB Live! Festival, a one‑day event that will bring three stages of continuous performances, live art, local talent, and specialty shows to Main Street later this month.
The festival runs Saturday, September 26, from 10:00 a.m. to 4:00 p.m., and organizers say more than 120 vendors, food options, games, and family activities will accompany the entertainment lineup. Admission to NMB Live! is free and open to all ages.
The High Tide Stage will open the day with NMB Performing Arts at 10:00 a.m., followed by Yacht Rock Radio at 11:00 a.m. The Ohana Kahakai Hula & Fire Show is scheduled for 1:00 p.m., and Whiskey Run will close the stage beginning at 2:00 p.m.
On the Rising Tide Stage, Tokyo Joe Duo performs at 10:00 a.m., with live art demonstrations by Laura Ashley at 11:30 a.m. and again at 1:30 p.m. Tokyo Joe Band takes the 12:00 p.m. slot, and The Best of Everything — a tribute to Tom Petty — performs at 2:00 p.m.
The Low Tide Stage features Spare Change at 10:30 a.m., Main Street Showdowns at 12:30 p.m., and Trae Pierce & the T‑Stones at 2:00 p.m.
City officials say this Saturday marks the inaugural NMB Live! Festival, and several traffic adjustments will be in place throughout the day. Main Street from Ash Street to Ocean Boulevard will be closed from 6:00 a.m. to 6:00 p.m., with the festival area operating between Ash Street and Ocean Boulevard from 10:00 a.m. to 6:00 p.m. City crews will begin setup as early as 5:00 a.m., and drivers are asked to use caution when traveling near the area.
Free event parking will be available at the corner of First Avenue South and Ocean Boulevard, the corner of Second Avenue North and Ocean Boulevard, and at McLean Park at 93 Oak Drive. A free shuttle service will run from 9:30 a.m. to 5:00 p.m. from Ocean Drive Elementary School, dropping off passengers at the corner of Hillside Drive and Second Avenue North.
Festival details are available through the city’s website at NMB Live, and the official event listing can be found on Facebook.
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